Following recent client concern about E-I being a monopoly, for example...
...We have discussed how E-I could address this...
...And found the only thing we could realistically do to address this client concern is start competing with ourselves
Like Procter & Gamble or Unilever we could create brands that are carefully marketed to appeal to different segments by slightly differentiating the product or the retail experience, but the products would be almost identical but for packaging.
Please vote!