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Thread: End of an era for the Angels

  1. #1
    Join Date
    Jun 2021
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    Love End of an era for the Angels

    Hi there to all the contributors here.

    I am wondering if this is a good re branding marketing move. Personally I for one will miss the Victoria Secret Angels

    https://www.businessinsider.com/vict...21-6?r=US&IR=T

    Victoria's Secret abandons its scantily dressed Angels, saying they're no longer 'culturally relevant.' Activists and entrepreneurs will be the new faces of the brand, it says.




    • Victoria's Secret's CEO said its Angels were no longer "culturally relevant."
    • It said on Wednesday that it would partner with activists and entrepreneurs for its new image.
    • Victoria's Secret has been working to overhaul its brand image after years of criticism.

  2. The Following 2 Users Say Thank You to AngelsFan For This Useful Post:

    Brasilover (24-06-21), robbie9 (24-06-21)

  3. #2

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    Will they use Richard Branson posing in lingerie to market the products now?

  4. #3
    Join Date
    Jun 2021
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    That would be scary
    I guess it might be instagram models and influencers. Maybe pop stars

  5. #4
    Join Date
    Jun 2021
    Posts
    3,750

    Default

    Yeah, market force in action.
    Gorgeous stuff to look at but if it's not shifting units then it's done.
    To be fair companies like Third Love and True were hyper tuned to the changing market and its new demands while Wexner was busy hoping the Lolita Express to Little St. James every chance he had so it's really no surprise.

    Maybe he should have used all that money he gifted to Epstein to upgrade his business model?

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