Do you take any notice of the stats on adverts?

[Curvaceous Kate]

Today I was sorting out my advert and making a few changes, looking at the costs etc and decided to take a gander at the ads on at the moment, to see how mine compared and how other ladies were keeping themselves viewable etc. While I was doing this I noticed a variety of ladies of all shapes and sizes (which of course is the spice of life) but the stats being quoted just didn't seem to make sense, ie ladies referring to themselves as BBW's with 32" waists and ladies that looked slim in their pictures with 36" waists.

How much as clients do you rely on the stats? Do you even bother to look at them at all? Is it even worth having the stats on the advert? Would you rather it just stated the size clothes the lady wore?

Maybe they should bring in a bmi count?

What do you think, what is the most important information on an advert in your eyes? Maybe you could tell me in order of importance?