I question the amount of thought that went into the whole user experience with this new escort video lark.

To illustrate my point I've created a persona - Ted

Ted's wife is knitting beside the fire. Ted's a bit bored and fancies something salacious, fires up the old 486 55mhz in the corner and jets himself off to escort-ireland.com, "Oooh she looks fancy" Ted thinks to himself he clicks her profile link. Ted flashes a quick glance at the wife, just to be sure like, there she is knitting away god bless her. "Whats that little telly thing at the bottom, I'll click it and see"....

Two weeks later, Ted's marriage of 55 years is over, he's living in a bedsit just over an electrical shop in Dorset St.

Poor, wretched Ted.