It’s EI policy .
: when I first came on , there were 3 (!!!) Matures advertising in the whole country !
: Marketing savvy : I from the get-go put myself in the ‘matures’ category . To stand out .
Put my rate 20 € above what was the norm then - to stand out . / within a month put it higher again ,
once solid reviews cemented my reputation .
Seems to have worked out alright for me x
Yea , seems mad - especially nowadays - to be calling 35 year old girls ‘Mature’ ladies !!