I lived in the States for a while and was surprised by the poor / different quality of the chocolate over there. I had to go out or my way (ie to Canada!) to get good chocolate! I mentioned it to my boss - I had tried Hershey's chocolate and commented that it wasn't that great.

I still recall his comment - "Yes its what we call the Chevy of chocolate. Run of the mill, nothing exciting, gets the job done".

So I'd be a Hershey's bar!