This has got me thinking a bit. In my opinion, there are flaws in the review system because any client can register and leave a review. The system is anonymous, so there is no real proof that the client was fake/real, unless the client is a regular board member. I know EI might have ways to verify fake/trusted reviews by clients, but it will not be discussed by EI. That is EI rules and I don't think we can convince them to reveal it.
However, what the ladies have posted makes sense as well, they can't know who actually left them the review, be it fake/real, unless the client informs her, what his ID is on EI. I think, this matter is a big issue because a fake review does affect a ladies business. To be fair, if a lady is busy and doesnt know who left the review, no one can find fault with that either.
But coming to a conclusion, I honestly think, there is no real solution to this. Maybe EI can sit down and have a brainstorming session with some ladies and find a better way for this matter. I think in a civilized world we live in, this would be a way forward, after all it's the ladies adverts which are keeping EI going!
Priority should be given to them to see how to improve the review system.