It is insane, though not surprising, that we now have to fight for basic rights and legal protection of people working in the sex industry in this country. However given that we have this fight on our hands it's imperative that we don't bloody lose it!
One area where we, the turn off the blue light side of the "debate," are at risk of tripping ourselves up is trying to pretend that everything is rosy in the garden and that all we need is for independent escorts to be free to operate with the full protection of the law. There is more to it than that. There are evil bastards exploiting poor people, there always have been, and there always will be.
Trafficking is a problem, but it is classic dogmatic ultra-rightwing conservative knee-jerk self-promoting sanctimonious catholic propoganda to claim that *every* escort in Ireland is a victim of trafficking. Sadly, as the OP points out, the average Joe will buy this bullshit as there appear to be a terrifying number of people who actually believe what they read in the media. Tragic but true.
As ever, this mess is complex. It is not black & white. There are for example independent workers here who were in the past trafficked and have managed to work their way out of the situation and get to a point where they are operating on their own and making a decent living. The proposed laws will undo all the hard and dangerous work that such good people have done to improve their lives.
The real problem with "Trafficking" as a concept is that it is a media label -- a tabloid byword for all that is grotty & miserable & guaranteed to sell newspapers. We will have a hell of a time fighting public perception (or rather public misconceptions) as it is without making matters worse for ourselves by trying to deny the real problems.
If we truly want the Turn off the blue light campaign to succeed we must be clear, coherent, articulate, and mature in our debate. Our stance must be informed and honest. If we come across as a rabble of kinksters just trying to maintain the status quo, we will written off as sexual degenerates being used as pawns of the organised crime vested interests who "control" the sex industry in Ireland. That would be a disaster for all of us.