Murphy has own nail making business, and he wants it to be the
best in the world. So he goes to a top advertising agency to have
them create a marketing strategy. The agency assures him they can
create a memorable advertising campaign in a week.
The following week Murphy goes back to the agency and is shown in
to a small theatre to view the finished commercial.
The lights go off and screen springs into life.
On the screen is a sunset over a desert. The camera pans around
to a hill and zooms in to the top of the hill. At the top of the
hill is a wooden pole. The camera climbs up the pole to where a
couple of feet are hanging. It then carries on up to a man's
torso, up to his face, and there is Jesus' face. It then moves
along an outstretched arm, to a hand pinned firmly to a stake by
a gleaming nail. On the nail is proudly emblazoned:
"Murphy's Nails" A caption appears on the screen
"Murphy's nails - they'll never let you down"
Murphy is outraged, "You'll get me shut down," he screams,
"That's blasphemous! I'll give you a week to come up with a
decent campaign or I'll go elsewhere. "
A week later Murphy goes back to the advertising agency and is
shown into the theatre. "This had better be an improvement" he
warns. The lights dim and the screen leaps into life.
On the screen is a Roman street with lots of people milling
about. The camera then pans quickly to left to see Jesus running
like hell being pursued by two Roman guards. The camera then
zooms in on the two guards, to catch one saying to the other
"This would never have happened if we'd used Murphy's nails. "