They have to realise that this type of sensationalist headlines is wearing very thin with this generation, sorry if I'm being thoughtless but eventually anybody that enjoys this type of headline will have died off and they are going to have to change their attitudes or go out of business; if that doesn't happen sooner.
We wouldn't be so lucky that the news sector suffers a similar meltdown to the banks and there would be no government queueing up to bail them out