Originally Posted by
Dub Lad
An Addition sorry have to enighten here
This is where it all started the UK.
An Ice Cream served in a cone with a Flake 99 is the UK's favourite ice cream. In the days of the monarchy in Italy the King had an elite guard consisting of 99 soldiers. So anything really special or first class was known as "99". When Cadbury launched its small Flake for ice creams in 1930, the UK ice cream industry was dominated by Italians. So, to appeal to Italians they called the superb Flake a "99".