I think the point Ryan air are making here is simply not that they want to charge extra for luggage but they are doing
everything in their power to get u to bring less of it. It seems that it would be more economic for them if they didnt have to handle any luggage
rather than charge for handling it. Anyway the amount of luggage people bring on holiday is idiotic,its like they are moving house. I would hazard a guess that half the stuff taken is never used. On a sun holiday u will spend most of ure time in t-shirt shorts etc and prob cheaper to get a few things when u arrive and alot less hassle