1. Marketing
3. Prices are crazy for us too, everything has become more expensive, accomodation, advertisement. In certain areas it is also better to have a top ad for better visibility, which makes the starting point, just to be there and be able to work, a very big amount. While we know, that money is money for everyone, it is the same for us, also in the grocery store, we also pay a lot more for a lot less.
Plus, business can also be very unpredictable sometimes.