Overpriced for something underwhelming apparently.
Honestly you could say the same about the majority of places now (with the exception of the place around the Greek embassy, which is well run and has at least some element of class to it).
Not to sound like Mr-Glass-Half-Empty but if the vast majority of "massage parlours", as they are at the moment, around Dublin city got involuntarily liquidated, it would be no great loss.
Best thing Dublin City Council could do is take all the "erotic parlour" joints and just license them as brothels already.
At least that way you'd get what you pay for, and it might signal an inadvertent resurgence in actual massage parlours.