He is pimping his hoes, "shilling" I think is what Dolly called it. Looking online it seems that "shilling" means promoting without showing that you're attached to it.
You know what would make it a million times better and actually worthwhile? If he actually taped them doing interviews, you can even do that with mobile phones now (or probably better to use digital cameras or a real one if you have it). That would be class. As it stands, Patricia may as well just ask them all the questions for them to put it in their profile...