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Personally I feel that EI should put more effort into screening and finding fake adverts as part of the service provided for the advertisers who pay top dollar for their advert. That should come with a guarantee of a minimum amount of fake competition, which works two fold, as it removes doubt that we too may be fake and reduced competition that is not just dishonest, but deliberately scamming clients.
Forum members reporting fake adverts should be the exception and not the norm, as in a once in a blue moon discovery. They should not be making it through to going live. This may be a full time job for someone in the office, but considering the cost of the advertising (particularly in Ireland/N.Ireland) that cost should be covered. This does not mean you have to reject the adverts, simply get them to conform to the same standards and criteria as the rest of us seem to have to follow.
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