The internet is one weird place.
From the condom challenge, to the ice bucket, to the cinnamon challenge, theres always a new craze, always a new project for people to try their hand at.
This one is particularly bizarre. In what seems to be an antiquated attempt for women to prove their femininity, theyre posting pictures of their underboob, holding up a pen.
http://www.hellou.co.uk/2016/01/this...y-storm-77534/