for me it starts with the profile page , must be verified pictures firstly,and also the pictures must be well taken and also the girl in the pictures must be my type
then i look at her favourites list ......if i see some of if not all of my particular favourites on there, then i proceed
reviews ....im a firm believer of the reviewer system on here , so a girl with no reviews i am slow to see , if she has reviews i look to see who she has seen , and normally read a review belonging to a reviewer that i trust .
price ............to be honest with you , price is not the be all and end all to me , i have seen ladys who charge the going rate ,and less as well as those who charge very high prices .....
if i feel like i have made a good choice (which i always have done , bar 1 ) then i go ahead and make that call ....i can normally pick up from the call weather the lady is going to be good or not .
this procedure works for me , but it may not be everyone elses cup of tea ....