The End of the Line is not against fishing. It is not against eating fish. But it is for a responsible attitude towards the oceans.
The film has three messages for consumers, citizens and companies:
Ask before you buy:
only eat sustainable seafood.
respect the science, cut the fishing fleet
Join the campaign
for marine protected areas and responsible fishing
We hope that when people buy fish in a shop or in restaurant, they will ask where it comes from; whether it is from a sustainable source, whether it is an endangered or over-exploited species.
There are useful guides to what fish you can buy with a (fairly) clear conscience. In the UK one is produced by the Marine Conservation Society. You can find the guide on their website.
In the USA, the Monterey Bay Aquarium issues one. You can click through from here. Seafood Watch Program | A Consumer's Guide to Sustainable Seafood | Monterey Bay Aquarium
And the Marine Stewardship Council runs a certification scheme for fish produced according to principles of sustainability, which you can find out about on the MSC website
But we also want people to put pressure on politicians to listen to the scientists and act upon their recommendations. Write to your representative. Sign up to our Pledges.
And, finally, join the campaign to make more of the oceans protected areas, where industrial fishing is not allowed and where fish stocks can replenish themselves.
At the moment only 3 per cent of the world's oceans are marine protected areas.
You can learn more about why they should be increased and those who are campaigning for them, on the websites on our Organisations page.
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