I think it depends on the representation. If can come across as arrogant, as if he wanted special treatment in the hopes of a good review.
But if it is done right, in an introductory way, based on what I picked up here and there, they do it to ensure, that the lady feels safe, she can look them up and see for herself. And I think, it is a good thing, that they want us to feel comfortable, I appreciate that.
But it is not a requirement, if you are a good guy, you are a good guy either way 😊